Rock Dentistry campaign
Rock Dentistry campaign wins European Award
Straumann literally rocked the world’s largest dental trade fair, the IDS in Cologne, this year with a revolutionary marketing campaign that subsequently received the top accolade of ‘Best Company’ at the European Digital Communication Awards.
The campaign included Straumann’s own rock song and a social media song contest whose first prize was a custom electric guitar featuring Straumann components, a massive promotional truck, a 3D-virtual reality show and live rock music on stage.
In addition to fulfilling its purpose of building relationships with customers and prospects, “Rock Dentistry” exhibited the energy, creativity, boldness, confidence, fresh approach and commercial expertise that are an increasing part of the culture at Straumann.
The prize custom guitar, which incorporates CADCAM materials, premilled abutments, an implant and even a screw-retained bridge.
