Together in 2024, we helped 6.7 million people improve their smiles, restore their oral health and, in turn, unlock their potential. This shared purpose and our mission to be the most innovative and customer-focused oral care company in the world continue to inspire us every day.

Despite global headwinds, including geopolitical tensions and macroeconomic uncertainties, our team delivered exceptional organic growth of 13.7% and CHF 2.5 billion in revenue.

Our success comes from staying true to our strategic vision combined, with our agility to capture market opportunities. While market dynamics varied across regions, the Group gained market share in key markets through relentless customer focus, operational adaptability and commitment to innovation and education. Driven by our shared beliefs, our culture, the unwavering passion of our people and their deep commitment to our customers are the forces behind the impactful results we achieve.

We saw exceptional performance in Asia Pacific, where our team capitalized on China’s volume-based procurement (VBP) program to serve more patients. In our largest market, Europe, Middle East and Africa, we achieved substantial growth in both our premium and challenger brands while strengthening ClearCorrect’s market presence. Our North American team demonstrated resilience despite economic challenges, while Latin America could maintain its impressive growth trajectory.

We are particularly proud of our Enterprise Solutions team’s momentum, which led to welcoming several major new dental service organizations (DSOs) to our family. This success validates our approach of providing comprehensive, customized solutions and reinforces our aspiration to be the long-term partner of choice for DSOs seeking sustainable growth.

Our strategy centers on customer-driven innovation, and the iEXCEL implant system embodies this commitment by delivering versatility with exceptional simplicity and efficiency. iExcel unifies four implant designs into a single system with one instrument set and prosthetic platform.

In addition, we introduced UN!Q, our cloud-based prosthetic design service. This platform enables dental laboratories to outsource the planning, design and manufacturing of patient-specific implant prosthetics, helping our lab customers resolve resource challenges while creating new revenue streams.

Our innovations transcend technology – they empower clinicians, optimize procedures and transform patient care, one smile at a time. Our Fast Molar workflow innovation is a good example of how to reduce chair time and simplify molar restorations for improved clinical outcomes.

We are expanding access to digital dentistry with SIRIOS, our new intraoral scanner designed for the lowto mid-price segment, bringing precision diagnostics and state-of-the-art treatment monitoring to more practices.

In orthodontics, the ClearCorrect team continued to strengthen our market position by driving enhanced patient outcomes and clinical efficiency, supported by software upgrades and refined packaging.

While innovation drives clinical excellence, education remains the cornerstone of expanding access to high quality oral care. Our partnership with clinicians reached new heights in 2024, delivering 12 000 educational activities globally, with 40% focused in lowand middle-income countries, exceeding our 35% target. A highlight was the landmark ITI World Symposium, which brought together more than 5 500 dental professionals. Together with our strategic partner ITI, we continue to strengthen oral health education and increase access to high quality oral care. At the same time, we are deepening our market presence and building a sustainable foundation for growth aligned with our strategic compass.

Digital leadership is fundamental to our vision of becoming the world’s most customer-centric and innovative oral care company. In 2024, our Straumann AXS digital platform reached key milestones, integrating and simplifying care delivery for both clinicians and patients. This platform exemplifies our dedication to pioneering digital solutions that anticipate and address our industry’s evolving needs. We have successfully launched a seamless surgical-restorative workflow in North America, and we are pleased to share that Straumann AXS will be launched in more regions in 2025.

We understand that meaningful digital transformation stems from people and mindset, not just technology. This is why, a year ago, we launched EDGE!UP – our platform for digital discovery, expertise sharing, and digital mastery. Since its inception, this initiative has empowered over 1 400 employees to enhance their digital skills through specialized workshops and courses. By cultivating digital fluency and building a digital mindset across our organization, we are building a workforce ready to lead in a digital-first future.

Our success flows from a simple principle: beliefs drive behaviors, behaviors shape culture and culture powers results. Our beliefs and our high-performance culture fuel our achievements in innovation, education, digital transformation and talent attraction.

The strength of our culture shined through again in our weEngage global employee survey, where we achieved a remarkable 92% participation. Our engagement score of 82 places us among the top 10% of global companies, while achieving a high score of 77 in response to ‘I have good opportunities to learn and grow’.

These results validate our strategic compass and demonstrate the impact of our high-performance, player-learner culture in action. Our strategic investments in organic growth gained significant momentum this year. Production started at our state-of-the-art China Campus – a substantial milestone in scaling our global operations and being ready for the next volume-based-procurement (VBP) initiative.

We further strengthened our manufacturing footprint by breaking ground on a new Neodent facility in Brazil, scheduled to open in 2026. We also expanded Medentika’s operations in Germany. Both investments bolster our challenger brands and enhance our global production capabilities.

The strategic divestment of DrSmile sharpened our focus on our core business-to-business orthodontics strategy.

Our sustainability journey reached new milestones with an 8% reduction in Scope 1 and Scope 2 emissions compared to 2023, driven by our shift to renewable energy. We have achieved 98% renewable electricity usage globally, reaching 100% at our manufacturing sites. This keeps us firmly on track for our 2030 and 2040 climate targets. We are also advancing workplace equity, setting a target of 45% women in leadership by 2030, progressing from our current 39% baseline.

Our commitment to positive impact extends beyond environmental goals. Through the newly established Straumann Group Foundation, we are expanding access to oral healthcare for underserved communities and patients worldwide. These combined efforts reflect our broader mission: creating lasting value not only for shareholders but for society as a whole.

As we focus on the future, we also celebrate our past. 2025, marks the 35th anniversary of the Straumann Group as we know it today. A milestone shaped by Thomas Straumann and his vision to focus decades of expertise in material research and precision manufacturing exclusively on dental solutions setting the stage for our transformation from a small family business into a global leader in the dental industry.

As we drive towards the future, the global opportunity remains vast. Our addressable market grew from CHF 19 billion to CHF 20 billion in 2024. Despite this growth, implant penetration rates remain low, offering significant growth potential.

Our industry’s long-term prospects are compelling, supported by powerful demographic tailwinds, increasing affordability, expanded education and growing oral health awareness.

However, challenges such as economic uncertainties, geopolitical risks and disruptive technologies likeartificial intelligence (AI) require adaptability.

Our industry trends review in 2024 helps us navigate key trends, including geopolitical fragmentation, competitive shifts, accelerating AI-driven digital transformation and changing consumer and workforce dynamics.

We enter 2025 from a position of strength. Our dual portfolio of premium and value solutions provides a natural hedge against volatility in consumer confidence. Our broad geographic presence provides resilience against regional economic fluctuations, while our worldwide manufacturing footprint safeguards our supply chain as geopolitical complexities increase. And ultimately, our customer-first mindset, coupled with our agile, player-learner culture, enables us to turn challenges into opportunities and drive sustainable growth by focusing on our customers’ success.

With our diversified portfolio, robust market presence and clear strategic vision, we are confident in our ability to navigate the complexities of the global landscape and continue driving growth and innovation in oral care. Our strong balance sheet and cash flow will allow us to capture opportunities for organic and M&A growth.

As we enter 2025, we remain confident in achieving our twin 2030 ambitions: transforming 10 million smiles annually and reaching CHF 5 billion in revenue, powered by sustained organic growth of at least 10% per year.

Guided by our strategic compass and powered by our high-performance culture, we continue to transform dentistry and unlock the potential of people – one smile at the time. This journey is made possible by the unwavering passion of our teams, the trust of our customers and the continued confidence of our shareholders. Together, we are not just changing smiles. We are transforming lives.

We would like to express our deepest gratitude to our employees for their remarkable dedication, our customers for their loyal partnership and our shareholders for their enduring trust. Your collective support empowers us to pursue our mission and continue to have a profound impact on people’s lives.

Yours sincerely,