We create opportunities for Specialists

One of the our most successful initiatives to create opportunities in the specialist segment in 2016 was the Straumann Peer-to-Peer partnership (P2P) program, which coaches, develops and shares new products and surgical techniques with dental professionals who are already experts in implant dentistry. With Dr Pedro Gonçalves, a highly experienced and recognized dentist, joining Straumann in 2016, the P2P team increased its outreach significantly. The P2P team staged seven surgical-prosthetic events on three continents, helping new customers to become proficient with Straumann solutions, such as the digital workflows with BLT, guided surgery and immediate loading, and the usage of the new and exciting Novaloc retention system.