Unleashing Brand Awareness: "This is MEDENTiKA®"

• MEDENTiKA® launches iX-campaign for its MPS - MEDENTiKA® Prosthetic System
• One system, one workflow, one supplier to reduce complexity and increase efficiency
• "This is MEDENTiKA®": A global, hyper-targeted, omni-channel campaign
• Key subsidiaries already on board to execute the campaign as soon as possible

We are thrilled to share with you the latest development in our journey towards innovation and excellence in dental prosthetics. As part of the Straumann Group, we are proud to offer a wide range of compatible dental prosthetics to all major implant connections. And now, we are excited to announce the launch of a new global iX-campaign that will take our MPS - MEDENTiKA® Prosthetic System to the next level.

But first things first: The iX-campaign is called "This is MEDENTiKA®," and it will bring a fresh, innovative, and tech-driven look and feel to our MPS portfolio, establishing it as re-engineered high precision prosthetics, compatible with the major implant systems available on the market. It will be a long-term global brand awareness campaign that aims to collect, and nurture leads in local markets, and in the long run increase market share.

One system. One workflow. One supplier. With "This is MEDENTiKA®,"we are taking this compatibility to the next level, providing dental lab owners, dental technicians, and dentists worldwide with a reliable and versatile solution that meets their needs. We deliver one system, one workflow from one supplier to reduce complexity and increase their efficiency, productivity, and profitability. Our MPS - MEDENTiKA® Prosthetic System offers a complete range of prosthetic solutions that enables us to achieve accurate and predictable results, every time. With the iX-campaign, we aim to provide the dental professionals with the tools and resources they need to take their practice to the next level and enhance their patient outcomes.

Not just any campaign: "This is MEDENTiKA®" is a hyper-targeted, omni-channel approach that will utilize a range of digital channels including social media, email, search, discovery and display advertising - not limited exclusively to Google. We will conduct extensive A/B testing of different assets to really learn what resonates with the different markets and profit not only from better assets - but also from the market insights gained. By doing so, we can ensure that our message is reaching the right audience, at the right time, with the right content. We are committed to providing an engaging, informative, and personalized experience that showcases the unique features and benefits of our MPS - MEDENTiKA® Prosthetic System to dental professionals worldwide."

End-to-end-workflow: As part of the campaign, we are considering every detail in the workflow and addressing users at different points in the funnel. We have developed two different content streams to engage users at different stages, including cold customers and event registrants, in addition to initial leads. Our soft CTA was deliberately designed with a download of a visual guide on the subject of "Increase efficiency. Reduce complexity" to provide the users with added value to execute their profession. We have also created sales packages that include talk tracks for various target groups and additional information material to ensure a smooth and seamless experience for our customers.

Countries anticipating campaign rollout: Within the iX workflow, we have already pitched the MEDENTiKA® key subsidiaries, and we are thrilled to share that most of them have already bought in and are eager to execute the campaign as soon as possible. This is a big step forward in establishing MEDENTiKA® as a leading brand in dental prosthetics and spreading awareness of our MPS - MEDENTiKA® Prosthetic System worldwide. We are confident that "This is MEDENTiKA®" will be a significant boost for our brand and help our partners and customers worldwide achieve even better results and grow their businesses. And with the support of our key subsidiaries already on board, we are excited to see the campaign come to life in executing countries throughout 2023 and beyond. Stay tuned for more updates and be part of our campaign journey!"