Straumann Play

StraumannPLAY is a new format designed for sharing content on dentistry and beyond, created by peers for peers. Every episode (of about 10 minutes) follows a narrative to provide you with a glimpse into a specific topic. A series of episodes is bundled into a season that covers an overarching theme, enabling you to easily find topics that interest you.

Straumann Play S01: “Digital for your dental practice” with Dr. Hugo Madeira

Ep. 1: The Social Media Mix

In this episode, Dr. Hugo Madeira talks about the importance of having a social media strategy, which also includes the challenges of social media, how/what content to share on the different channels and how to measure your impact.

Learn more
Ep. 2: Patient Experience and Patient Advocacy

How to encourage patients to be advocates for your practice through word of mouth marketing by ensuring a unique customer experience.

Learn more
Ep. 3: Pioneering Digital Personality

Some tips on creating and managing an effective and authentic digital personality

Learn more
Ep. 4: Why perfect “before & after” pictures matter

How to have the right process in place to: identify the correct cases and to create high quality content and before/after pictures of the treatment.

Learn more
Ep. 5: The Secret Formula for a great communications team

How to put together a successful and motivated communications team, including insights on what resources to insource vs. outsource

Learn more
Ep. 6: The Digital Workflow

Dr. Madeira explains why he implements the digital workflow and the step by step digital process (clinical and lab). Finally, Diana de Macedo shares a clinical case.

Learn more

STARGET

Straumann Play S01: “Digital for your dental practice” with Dr. Hugo Madeira