With advanced customer segmentation, dental service organizations (DSOs) are able to build their brands on a better end-to-end experience for patients while at the same time strengthening their business operations, improving efficiencies, and increasing market share in the wake of massive consolidation.

Contributors: 
Stephen Thorne, founder of Pacific Dental Services (PDS) (USA)
Tom Riall, chief executive of mydentist (UK)
Bob Fontana, chairman and CEO of The Aspen Group (TAG) (USA)
Sinead Ryan, chief executive officer of Abano Healthcare Group (NZ)
David Rallis, chief executive officer, Paradigm Oral Health (USA)
Doug Brown, cofounder and managing partner for Dental Innovation Alliance (DIA) (USA)
Andrew Smith, executive director of the Association of Dental Support Organizations (ADSO) (USA)

Download Harvard Business Review Analytic Services White Paper in association with Straumann Group – Advanced Customer Segmentation as a Catalyst for Growth.