No matter what industry you’re in, online marketing should be part of your overall business plan. Digital marketing for dentists is no exception. With the advent of social media and the online world as a whole, it’s now easier than ever to connect with potential patients and keep in touch with the people you already care for. Even though there might be a bit of a learning curve to getting started with digital marketing and social media, the results of getting more brand exposure are worth the effort.
In this compilation, we’re sharing some of our best resources for online patient communication, social media, and digital marketing for dentists.
Google My Business: Boost Your Dental Practice Online Presence
New features from Google My Business can give your dental practice’s online presence a significant boost, getting your name out to your local community and drawing in new patients.
How to Use Instagram Live to Grow Your Dental Practice
Instagram Live is a free tool native to the Instagram app that allows brands to broadcast to their followers in real time. It’s an easy way to build relationships and engage with your audience, and in the process, you’ll create valuable content you can repurpose in your marketing strategy.
The Generation Gap: Reaching Everyone from Baby Boomers to Gen Z on Social Media
Every generation uses social media in different ways, which makes it challenging for dentists to connect with their target audiences online. It’s crucial to understand how different generations use social media so you can craft a well-rounded digital marketing strategy that draws in patients of all ages.
