Meet the Management Team of Straumann Group Benelux



Remco Ritsema

General Manager Benelux



Remco is a values-based senior business leader with an entrepreneurial mindset and broad experience in healthcare and life science. He leads teams based on empowerment, empathy, and trust. His strength is developing modern integrated business strategies and translating it into operational activities by facilitating and challenging the team. He strongly believes in outside-in-oriented organisations and continuous improvement. He is driven by creativity, curiosity, progress, quality, and innovative technologies.He joined Straumann beginning of 2023.

He has over 20 years of experience in Healthcare, of which 15 years in the dental care industry.


Daan van Dun
Head of Marketing, Training & Education Benelux


In 2011, Daan started at Straumann as a Product Manager. In 2015, he became Business Development Manager for Straumann group Enterprise Solutions, developing the DSO business. In 2017, he was promoted to Sales Manager for Digital Solutions and later Head of Sales Digital and Ortho.

In July 2020, he transitioned to Head of Marketing, T&E. His main tasks include building the brand value of Straumann, Neodent, Medentika, Anthogyr, and ClearCorrect by analyzing markets and translating insights into marketing activities to help Straumann Group Benelux meet its revenue and business goals. Daan is Dutch and holds a Bachelor of Commerce from Avans University of Applied Sciences 's-Hertogenbosch. 

Esther Buth
Head of Sales Ortho Benelux


Esther has started her career at Straumann in 2014. As Key Account Manager Benelux, she is, from 2016 till 2020, responsible for the DSO’s (Dental Service Organizations).  In January 2021 Esther makes the transition to Head of Sales Ortho. The clear aligner market is a key market within Straumann Group and she enjoys building up a strong relationship with the orthodontists and gp's ortho.

Esther holds a bachelor degree obtained at Hotelschool The Hague, which is still visible in her service oriented approach towards customers. In 2021 she graduated  with an MBA degree at the Nyenrode business universiteit.