Straumann „Rock Dentistry“ campaign wins European Digital Communication Award 2017
Going beyond the usual!
In the category „Company“, Straumann succeeded with „Rock Dentistry“, a compelling storytelling campaign that aims to build rewarding and meaningful relationships with customers and prospects.

Olga Lamua Olivar (Senior Global Customer Solutions Manager, Straumann) and Rainer Schlegel (Global Head of Marketing & Digital Communications, Straumann) at the ceremony.
„Rock Dentistry“ is an innovative online and offline marketing campaign rolled out at this year’s edition of the world’s largest dental fair, the IDS in Cologne, Germany (further events to come). Before and after the IDS, Straumann literally „rocked dentistry“ with its own campaign song and web site presence, social media supported song contest, truck roadshow, virtual reality cube, and live rock performances on stage. All this was permanently monitored and shared on social media channels. The campaign was conceived, designed and delivered internally within the Straumann Marketing department. With a risk-taking attitude and a „player and learner” mindset, the team there decided to go beyond the usual. The rewarding result: a winning campaign with impressive key performance indicators (lead generation) that convinced the jury!